The Latest

Have you revisited, tweaked your apps to respond to audience data? Mobile + Tablets Blog | 29 July 2014

Have you revisited, tweaked your apps to respond to audience data?

After releasing a mobile application, it’s easy to forget about it and move on to the next project. However, a regular review of an app’s functionality, features, and usage — like the one Cox Media Group did — is an important part of app development. By Chuck Blevins ... More



Ideas Blog Gazeta Wyborcza moves from metered paywall to intelligent paywall 29 July 2014

Gazeta Wyborcza moves from metered paywall to intelligent paywall

After moving to metered business model in February of this year, the business development team at Gazeta Wyborcza realised it needed to take an additional step: reacting to the audience data it gathered. By Maciej Nowak ... More

Culture Change Blog 4 tips for changing company culture by focusing on action over structure 28 July 2014

4 tips for changing company culture by focusing on action over structure

Making changes to an organisational chart does nothing to alter the way a company functions. To make true changes in the workplace culture, actual adjustments in work activities are required. By Steve Buttry ... More

Ideas Blog Singapore Press Holdings’ print classifieds holds pageant to promote automobile expo 28 July 2014

Singapore Press Holdings’ print classifieds holds pageant to promote automobile expo

In an effort to find a spokeswoman for its Cars@Expo, SPH offered scholarships for classes, promoting the initiative with Augmented Reality, a classified app, and 3D sports car. The expo brought in more than US$20 million. By Tan Ooi Boon ... More

INMA European News Media Conference | Tallinn
Bottom-Line Marketing What can media companies learn from Amazon, top social media sites about social transactions? 27 July 2014

What can media companies learn from Amazon, top social media sites about social transactions?

Social media companies are searching for ways to monetise their products, just like publishers are. The industry should pay attention to the opportunities — subscriptions and revenues — that come with social transactions. By Phil Schroder ...   More

Ideas Blog Media Groep Limburg explores innovation by creating community around Carnival 27 July 2014

Media Groep Limburg explores innovation by creating community around Carnival

When considering its company strategy, Media Groep Limburg and its Dagblad De Limburger title partnered with a local brewery and created a team of Carnival bloggers, bringing in revenue and cementing the media company’s and advertiser’s importance locally. By Charles Lansu ...   More

Ideas Blog Toronto Star creates whale of a campaign to drive tourism 24 July 2014

Toronto Star creates whale of a campaign to drive tourism

“100 BC Moments” campaign included several advertising firsts for the Toronto Star: an orca-wrapped print edition, interactive tablet app, and newspaper racks with sound effects. By Lisa Boles ...   More


Mobile + Tablets 8 ways connected devices will change everyday life for your consumer 23 July 2014

8 ways connected devices will change everyday life for your consumer

New technology includes devices that make our daily lives easier by analysing personal data and customising products and services appropriately. What media companies do with this change in consumer behaviour could be key to the industry’s future. By Mark Challinor ...   More

Ideas Blog Digital content campaign drives Sunday readership at Austin American-Statesman 23 July 2014

Digital content campaign drives Sunday readership at Austin American-Statesman

A hugely successful collaboration among the media company’s editorial, marketing, and audience departments directs readers to specific Sunday content with strategic digital outreach, including e-mail best practices. By Neil Stout ...   More

Innovative Advertising Solutions 6 reasons to reconsider time spent with media when considering ad placement 22 July 2014

6 reasons to reconsider time spent with media when considering ad placement

It isn’t enough to compare time spent with a particular medium when deciding where to place advertising dollars. A number of other factors, including engagement and frame of mind, should also be considered. By Suzanne Raitt ...   More

More Articles
From the Archives
  • Campaigns Archive
    Campaigns

  • Video Interviews Archive
    Video

  • Conference PowerPoints Archive
    Conference PPTs

Join INMA Today
 
Upcoming Events
Aug
27
INMA Congreso Latinoamericano
Panama, Panama
27-29 August 2014
Oct
01
INMA Seminário Internacional - Brasil
São Paulo, Brazil
01-02 October 2014
Oct
06
INMA Revenue Transformation Summit
Denver, United States
06-07 October 2014
Oct
08
INMA European News Media Conference
Tallinn, Estonia
08-10 October 2014
Nov
12
INMA South Asia Conference
New Delhi, India
12-13 November 2014
Nov
18
INMA Middle East Conference
Dubai, United Arab Emirates
18-19 November 2014
May
10
INMA World Congress
New York, United States
10-12 May 2015

More Events

Member Profiles

  • Troy Niday
    USA


  • Lisa Garner
    Australia


  • Phil Schroder
    USA



  • Shaun Higgins
    USA


  • Federico Niethardt
    Spain


  • George Nimeh
    Austria

©2014 INMA | Home | About | Contact | RSS | Privacy | Link to INMA | Sitemap

Site by Drawbackwards