The Latest

New York Times partners with Citi for mobile native advertising solution Ideas Blog | 20 October 2014

New York Times partners with Citi for mobile native advertising solution

In conjunction with the launch of the largest bike-sharing programme in the United States, The New York Times and Citi partnered to create sponsored content within the media company's The Scoop app. By Tom Kulaga ... More



Culture Change Blog How much start-up culture do we need to attract young talent? 20 October 2014

How much start-up culture do we need to attract young talent?

Young professionals seek careers in start-ups because they want to work in a creative environment while playing a direct role in shaping a company’s future. Companies looking to hire them also need to prove they are worthwhile, meaningful employers. Axel Springer’s employer branding video addresses all these angles. By Tilmann Knoll ... More

Mobile + Tablets Blog Mobile micro-payments: A largely untapped revenue stream for media 19 October 2014

Mobile micro-payments: A largely untapped revenue stream for media

As mobile payment technology becomes more readily available, media companies need to consider how to integrate it with content access and track readers through digital advertising models. By Mark Challinor ... More

Bottom-Line Marketing Blog 7 ways media companies — and Olive Garden — can attract Millennials 19 October 2014

7 ways media companies — and Olive Garden — can attract Millennials

To address readers’ changing needs, media companies need to retrain staff, update their image, and strive to become more authentic — not unlike the steps an American chain restaurant needs to take to attract today’s younger diners. By Phil Schroder ... More

INMA Knows | Online Video
Bottom-Line Marketing Inside Gazette’s profitable digital innovation strategy 16 October 2014

Inside Gazette’s profitable digital innovation strategy

The Gazette uses an audience database and content management system to harness readership metrics, tactics used to increase rates while growing online subscriptions, and the company’s digital marketing services. Here’s a deep look at its revenue-generating initiatives. By Lon Haenel ...   More

Social Media Dissolving titles that separate digital employees in media companies 15 October 2014

Dissolving titles that separate digital employees in media companies

When new media isn’t new anymore, perhaps it’s time for media companies to rethink the way they assign titles working in the digital space. By Alvin Lim ...   More

Sustainability Matters 3 myth-busting sustainability strategies 15 October 2014

3 myth-busting sustainability strategies

The term “sustainability” has been vaguely defined and is inappropriately overused. But actually practicing sustainability as an ongoing journey in a way that doesn’t erode social and ecological systems — while doing more good for society as a whole — is something all organisations should strive for. By Andrée Gosselin O’Meara ...   More


Naturally Novak Traditional media companies should act as society builders 14 October 2014

Traditional media companies should act as society builders

In recent years, there has not been a clear picture of a society built upon success. However, media organisations are powerful change agents able to take a leadership role and help create stronger communities By Anette Novak ...   More

Ideas Blog Dainik Bhaskar researches market potential, expands into new state 14 October 2014

Dainik Bhaskar researches market potential, expands into new state

When Dainik Bhaskar picked Bihar as the 14th state in its network, the launch of the Patna edition was a foregone conclusion. What surprised observers is the response the daily has managed to get from the capital city, which launched with 170,000 copies and was No. 1 from day one. By Neha Mavani ...   More

Keynote SPH Magazines revamps its business model with print, digital advertising innovations 13 October 2014

SPH Magazines revamps its business model with print, digital advertising innovations

SPH Magazines started its transformation by asking three questions: Whom do we serve? Who else is in the landscape? What is it really that we bring to the table? Partnering with advertisers in this digital age involves embracing print and digital to focus on audience, brand, and content. By Gloria Arlini ...   More

More Articles
From the Archives
  • Campaigns Archive
    Campaigns

  • Video Interviews Archive
    Video

  • Conference PowerPoints Archive
    Conference PPTs

©2014 INMA | Home | About | Contact | RSS | Privacy | Link to INMA | Sitemap

Site by Drawbackwards