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Alert: INMA Awards competition deadline is today INMA News Blog | 21 January 2015

Alert: INMA Awards competition deadline is today

The world’s best news media sales and marketing campaigns from the past year are being entered by hundreds of companies worldwide. Deadline for INMA Awards 2015 is upon us. By Dawn McMullan ... More



Social Media Rock the vote: How media brands can tie messaging to elections with social media 22 January 2015

Rock the vote: How media brands can tie messaging to elections with social media

As more people seek information, engage in dialogue, and publicise their actions in social media, brands may want to creatively reach out via these communication channels during election seasons. By Nadine Kamlow ... More

Naturally Novak 2 necessary journalism jobs for news media’s digital future 21 January 2015

2 necessary journalism jobs for news media’s digital future

As journalism and publishing evolve, news media companies need to rethink job roles that will be needed for people working in and future graduates entering the field. By Anette Novak ... More

Mobile + Tablets Blog What 2015 holds for media opportunities in mobile messaging 20 January 2015

What 2015 holds for media opportunities in mobile messaging

The use of text messaging to reach customers is still relevant, though the landscape is changing with competition from messaging apps and beacon technology. By Mark Challinor ... More

INMA Knows | Online Video
Ideas Blog Torstar uses existing assets to grow Big Data strategy incrementally 20 January 2015

Torstar uses existing assets to grow Big Data strategy incrementally

While Torstar seeks to find data-savvy employees within its own ranks, the media company works toward a methodical strategy to capture and use data in the best way possible. By Jeremy C. Fox ...   More

Satisfying Audiences The 40-year-old Millennial: 6 days without a printed newspaper 19 January 2015

The 40-year-old Millennial: 6 days without a printed newspaper

In an attempt to understand what Millennials are reading and why, a traditional newspaper reader decides to spend the week reading BuzzFeed, Vice, Circa, and Mic. The results are as enlightening as they are amusing. By Kevin Curnock ...   More

Ideas Blog News media, bank research partnership finds better digital ad measurement 19 January 2015

News media, bank research partnership finds better digital ad measurement

The “attribution model” tracked the digital journey of bank consumers leading up to a decision based on advertising — with a 96% accuracy rate — in a study conducted with a group of Norwegian media companies. Could the same prediction model be used for media readers? By Ove R. Christensen ...   More


Bottom-Line Marketing Revenue-generating special editions can’t be replicated in digital space 18 January 2015

Revenue-generating special editions can’t be replicated in digital space

Print revenue still accounts for about 70% of media companies’ revenue. There continue to be opportunities for newspapers in the form of specially themed and commemorative issues — like the News Tribune’s Seattle Seahawks coverage — that thrive in the print platform. By Phil Schroder ...   More

Ideas Blog Le Soir shares 4 do’s and don’ts for companies in convergence 18 January 2015

Le Soir shares 4 do’s and don’ts for companies in convergence

A bit down the road of its print + digital journey, Le Soir has learned a thing or two about digital culture change, rejuvenating staff, paid content, and the relationship between audience and advertising. By Didier Hamann ...   More

Ideas Blog Media24 works to maximise revenue per reader with Big Data strategy 15 January 2015

Media24 works to maximise revenue per reader with Big Data strategy

Media24’s Big Data efforts are less than one year old, still too young to measure. Although not every data initiative has worked at the media company, leaders press on, realising that measuring audience engagement and potential revenue opportunities will be key to the future of the industry. By Jeremy C. Fox ...   More

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