INMA: Sharing Ideas, Inspiring Change

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Ideas Blog | 19 June 2013

5 Danish news media companies partner to offer advertisers real-time bidding option

The Danish Publisher Network offers first-party audience data, quality content, and scale to compete with the likes of Facebook and Google. Here’s how it works. By Martin Jensen ... More

Satisfying Audiences Blog

18 June 2013

For Millennials, newspaper readership hinges on convenience, technology

The next generation has a healthy appetite for news and gleans it from a broader range of sources than their older counterparts. All the more reason for newspapers to tap into mobile and Web apps so they can remain one of those select sources. By Anne Crassweller ... More

Mobile + Tablets Blog

17 June 2013

Relevance is key to mobile success

With so many mobile platforms to choose from — push notifications, in-app messages, even text messages — newspapers needs to devise a strategy for reaching out to mobile users that delivers relevant, valuable content. By Mark Challinor ... More

Ideas Blog

17 June 2013

155-year-old broadsheet gets extreme makeover in 5 weeks

Multi-media marketing campaign helps Independent Newspapers Cape Town move to a compact. One year later, the newspaper is maintaining circulation, gaining young, and continues the learning curve of its new look. By Sandy Naude ... More

INMA Europe News Media Conference | Berlin

Bottom-Line Marketing

16 June 2013

3 keys to successful e-marketing

The three prongs required to hold up any e-marketing strategy: an integrated database, a plan with measurable goals, and the capability to conduct business online securely. By Scott Stines ... More

Media Research

16 June 2013

Newspapers are a valuable source of information for potential car buyers

When it comes to researching a new car purchase, Belgian consumers still trust the information they find in the newspaper above other sources. By Ilse Peeters ... More

Ideas Blog

13 June 2013

4 secret revenue ingredients behind La Teja’s quick growth

As one of Grupo Nación’s many products, Le Teja has reached out to a previously neglected, lower socio-economic group, while at the same time capturing Costa Rica’s middle class and attracting more advertisers than originally anticipated. By Marcela Trejos ... More

Ideas Blog

12 June 2013

GIS technology helps Norwegian news media companies increase print advertising spend

Geographic information systems help media companies know their audience, bringing them closer to their advertisers and increasing advertising investment in print direct marketing in Norway. By Trude B-J Margel ... More

Satisfying Audiences

11 June 2013

How do we prioritise the plates we’re spinning? Start with the customer

In an age of advanced multi-tasking, news media companies must remember that everything centers around our customers. By Elisabeth Clark ... More

Ideas Blog

11 June 2013

Technology helps news media brands lead the way in communications innovation

From an app by Tokyo Shimbun that translates the newspaper into a child-friendly format, to a QR code job application in Istanbul, technology is giving news media companies worldwide fun and successful options for their advertisers. By Jessie Sampson ... More