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Condé Nast’s programmatic strategy focuses on core advertisers, market Ideas Blog | 30 October 2014

Condé Nast’s programmatic strategy focuses on core advertisers, market

Condé Nast got in on programmatic advertising early in the game. Now, its premium offerings command premium pricing and its focus is on creating the right solutions for its customers and its market. By Mark Toner ... More



Media Research Blog Irish Times research reveals readers think highly of advertising sponsors 29 October 2014

Irish Times research reveals readers think highly of advertising sponsors

Seventy-five percent of readers who viewed an advertisement in The Irish Times said they thought more highly of the advertiser because it sponsored content in the newspaper, reinforcing the idea that brands would be wise to leverage relationships with news media. By Irene Fogarty ... More

Bottom-Line Marketing Blog Creating a customer-first company culture 29 October 2014

Creating a customer-first company culture

An effective and forward-thinking company should be focused on what is going on in the local market — what the company’s customers need and want — instead of concentrating too much effort on what is happening internally. By Scott Stines ... More

INMA News Blog INMA offers €20,000 tuition scholarship for Berlin School MBA programme 28 October 2014

INMA offers €20,000 tuition scholarship for Berlin School MBA programme

To encourage news media companies to invest in future leaders for increasingly multi-platform organisations, INMA offers a scholarship for the Berlin School of Creative Leadership’s cutting-edge Executive MBA programme. Deadline to apply is December 1. By Dawn McMullan ... More

INMA Knows | Online Video
Big Data For News Publishers 4 key considerations when building a lifetime value model 28 October 2014

4 key considerations when building a lifetime value model

Though the process can be complicated, understanding the lifetime value of a customer ultimately helps shape corporate culture because it drives decisions from within all aspects of a company. By Greg Doufas ...   More

Media Entrepreneur What would Google do with your media company? 27 October 2014

What would Google do with your media company?

Google’s executive chairman provides many insights relevant to media companies, including the need to optimise for growth and not revenue, the fact that market forces have shifted immense power to consumers, and that hiring creative employees is essential. By Pit Gottschalk ...   More

The Earl Blog Naver: the “frienemy” search engine unifying Korean publishers 27 October 2014

Naver: the “frienemy” search engine unifying Korean publishers

Like Google internationally, Naver is a friend and enemy to Korean news media companies — becoming a negative influence on the Korean digital content ecosystem. Yet is Naver a legitimate excuse for publishers not to accelerate digital? By Earl J. Wilkinson ...   More


Culture Change 9 ways leaders can exhibit innovation 26 October 2014

9 ways leaders can exhibit innovation

If a news organisation calls itself innovative, leaders must demonstrate that commitment by using the company app, seeking out innovative thinkers, learning about digital products and solutions, and showing humility. By Steve Buttry ...   More

Mobile + Tablets More important than “mobile first” is first understanding the consumer 26 October 2014

More important than “mobile first” is first understanding the consumer

As more devices become mobile, it’s not enough for news media to be “mobile first.” Instead, they must be aware of a consumer’s context and intent in using different platforms and devices. By Chuck Blevins ...   More

Bottom-Line Marketing Consumer centricity: Practice it with your advertisers or perish 22 October 2014

Consumer centricity: Practice it with your advertisers or perish

Segmenting sales people across a variety of media categories and types to piece together communications and advertising proposals is inefficient and inconvenient, which often results in a product that isn’t consumer centric. By Geoff Tan ...   More

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