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5 insights about print magazine advertising in a digital world Media Research Blog | 30 June 2015

5 insights about print magazine advertising in a digital world

Research regarding magazines conducted by SPH Magazines found that print and digital editions enhance each other, reader trust extends across the medium, and creativity is still important. By Gloria Arlini ... More



Ideas Blog De Standaard focuses on vital steps after storytelling: marketing to digital readers 30 June 2015

De Standaard focuses on vital steps after storytelling: marketing to digital readers

The really hard work in De Standaard’s three-month historic series on the events that led to the beginning of World War I came after publishing — with on-going, specialised, and long-term marketing to its digital audience. By Emmanuel Naert ... More

Ideas Blog The past, present, and future of programmatic advertising 29 June 2015

The past, present, and future of programmatic advertising

Programmatic advertising experts give insight into the automated media world from all sides of the transaction, sharing case studies on how to leverage the latest technology to impact the digital media landscape. By Dawn McMullan ... More

Media Leaders Inquirer shares 5 media lessons learned from #PacMay 29 June 2015

Inquirer shares 5 media lessons learned from #PacMay

To manage coverage of the Fight of the Century, the Inquirer news team employed an inter-disciplinary approach and coordinated everything extensively, but still put a single person in charge of everything. By Javier Vicente Rufino ... More

Mobile Strategies Apple, Google, Facebook lead digital media transformation 28 June 2015

Apple, Google, Facebook lead digital media transformation

The top three digital companies are poised to shape the future of publishing by providing platforms, marketplaces, and content delivery tools. Are we going to let them? By Dirk Barmscheidt ...   More

Innovative Advertising Solutions Advertisers invited to Bee Lab to discuss strategy, data, engagement 28 June 2015

Advertisers invited to Bee Lab to discuss strategy, data, engagement

At the Sacramento Bee, advertising clients are invited in to build rapport with the publisher, giving the news media company an opportunity to share data and brag on engagement capabilities. By Darrell Kunken ...   More

Satisfying Audiences If you think Big Data investment is optional, your news media company is in trouble 25 June 2015

If you think Big Data investment is optional, your news media company is in trouble

Big Data may be complicated and overwhelming, but news media companies cannot sit by and pretend it doesn’t exist or isn’t important — even if the payoff is in the distant future. By John Newby ...   More


Ideas Blog Bay Area News Group: 5 tips for creating a sports championship instant book 24 June 2015

Bay Area News Group: 5 tips for creating a sports championship instant book

When the San Francisco Giants won the World Series U.S. baseball championships in 2014, the Bay Area News Group scored with an instant book. When the local Golden State Warriors won the National Basketball Association (NBA) championships earlier this month, the group surpassed its previous success. By Erika Brown ...   More

Bottom-Line Marketing Advertising client as publisher, account executive as service(s) provider 23 June 2015

Advertising client as publisher, account executive as service(s) provider

To serve as a strategic partner, publishing companies need to offer advertising clients a variety of services that allow them to find, retain, and optimise customer/audience relationships. There is no place for traditional newspaper/advertiser roles anymore. By Bob Provost ...   More

Ideas Blog 8 articles you should read on Facebook’s relationship with news media companies 23 June 2015

8 articles you should read on Facebook’s relationship with news media companies

INMA contributors have been prolific about Facebook in the first half of 2015. Here’s a quick primer on Instant Articles, video, and how to engage more — and less — with the social media beast. By Dawn McMullan ...   More

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