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New INMA report evaluates distributed content opportunities for media companies INMA News Blog | 28 April 2016

New INMA report evaluates distributed content opportunities for media companies

There is no topic more discussed in the news media industry today than distributed content. INMA’s 86-page report dives into the top platforms of the day, industry case studies, and what all involved have to gain and lose. By Dawn McMullan ... More



Editor's Inbox What Prince can teach news media companies about distributed content 28 April 2016

What Prince can teach news media companies about distributed content

In the week since Prince died, he has been remembered not only as a musical genius, but also as a superstar who tried to change the way artists retain control of — and profits from — their music. News publishers deep in the challenges of distributed content should take a lesson. By Dawn McMullan ... More

Ideas Blog Helsingin Sanomat markets its data storytelling tools for native advertising use 27 April 2016

Helsingin Sanomat markets its data storytelling tools for native advertising use

A set of “data journalism” tools created on the editorial side provide enhanced native advertising opportunities, while giving readers useful, engaging content. By Pietari Korhonen ... More

Conference Blog McClatchy’s plan to attract Millennials: Stay relevant 27 April 2016

McClatchy’s plan to attract Millennials: Stay relevant

McClatchy is more concerned about relevance than platform or content. By Dawn McMullan ... More

INMA World Congress 2016 | London
Media Entrepreneur 4 myths about young readers 26 April 2016

4 myths about young readers

Many news publishers assume young readers will not pay for content and prefer short video content and listicle posts like those found on BuzzFeed. But their content preferences are actually much more nuanced, a trip to Stanford’s d.school shows. By Pit Gottschalk ...   More

Ideas Blog A.H. Belo’s new company proves value of print ads with performance-based pricing 26 April 2016

A.H. Belo’s new company proves value of print ads with performance-based pricing

In the right situation, a “pay-for-performance” pricing model for print ads can leverage data insight tools, deliver results for advertisers, and generate more revenue. By Richard Jones ...   More

The Earl Blog Politics, culture, and the game behind Big Data 25 April 2016

Politics, culture, and the game behind Big Data

Legacy media companies are adopting next-generation data analytics best practices at an accelerating speed. Yet how to grow the culture of Big Data within a reluctant media company might be more interesting. By Earl J. Wilkinson ...   More


Ideas Blog NavBharat Times engages readers with citizen journalism via WhatsApp platform 25 April 2016

NavBharat Times engages readers with citizen journalism via WhatsApp platform

The Hello!NBT Reporter project generates up to 400 story submissions per day from citizen journalists and engages civic-minded readers. By Kaustav Chatterjee ...   More

Mobile Strategies Mobile advertising spend bolstered by video, native 24 April 2016

Mobile advertising spend bolstered by video, native

Despite adblocking gaining momentum, advertising spending in the United Kingdom increased £1.01 billion in a single year, due in large part to the success of video and native advertising efforts. By David Murphy ...   More

Ideas Blog Retail, event business open revenue streams for Singapore Press Holdings 24 April 2016

Retail, event business open revenue streams for Singapore Press Holdings

SPH owns a property management company that oversees its three shopping centres and an event business. Both continue to evolve and bring in millions each year. By Mark Toner ...   More

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