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Why publishers need to embrace — not dismiss — content marketing Disruptive Innovation | 23 April 2015

Why publishers need to embrace — not dismiss — content marketing

Content marketing allows companies to tailor messaging in creative packages with almost limitless space, making it an appealing opportunity for news publishers working with advertisers. By Steve Gray ... More



Media Leaders If you don’t have a Snapchat, Instagram strategy, get one 22 April 2015

If you don’t have a Snapchat, Instagram strategy, get one

Young readers are news media organisations’ future readers. To survive, leadership needs to embrace social media platforms where they are active and listen to their needs and desires. By Frida Boisen ... More

Out of the Box Blog Lacking commitment in the face of disruption: “cream of the crap” 21 April 2015

Lacking commitment in the face of disruption: “cream of the crap”

Many traditional news media companies have responded to disruptions by trying to do a little bit of everything — creating specialised content, reaching out to the masses, developing new services to sell. As a result, they’ve excelled at being average. By Kylie Davis ... More

Ideas Blog Condé Nast takes global approach to e-commerce strategy 21 April 2015

Condé Nast takes global approach to e-commerce strategy

Launching an e-commerce division and e-commerce specific platforms, Condé Nast is expanding its e-commerce footprint, which was previously non-editorial in focus. By Shelley Seale ... More

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Media Leaders 5 reasons publishers should think twice about Facebook’s tempting offer 20 April 2015

5 reasons publishers should think twice about Facebook’s tempting offer

Facebook’s recent initiative to host news content on its own platform might sound like an appealing opportunity for publishers. But news media companies should seriously think about the repercussions of this arrangement before committing to it. By Gerold Riedmann ...   More

Innovative Advertising Solutions Great advertising packaging targets strategic people at strategic time 20 April 2015

Great advertising packaging targets strategic people at strategic time

Media sales teams must do more than sell advertising in print newspapers and online spaces. Strategic advertising bundling must now incorporate other products and services that target specific markets in appropriate circumstances. By Adam Burnham ...   More

Mobile + Tablets Uber: The ultimate mobile company? 19 April 2015

Uber: The ultimate mobile company?

Uber is one of the most successful companies based strictly around a mobile app. Alhough news media organisations may not see a direct correlation to the company, it’s wise to monitor its rise to success. By Lorna White ...   More


Ahead Of The Curve 4 advantages to single-vendor cloud software solution 19 April 2015

4 advantages to single-vendor cloud software solution

In choosing the best vendors for a company, opting for a single contractor helps ensure faster delivery of products, greater transparency, and smoother migration of existing systems with new platforms. By Peter Marsh ...   More

Satisfying Audiences What newspapers can learn from alternative weeklies 16 April 2015

What newspapers can learn from alternative weeklies

Though most newspapers try to distance themselves from free weeklies, these alternative publications have made notable inroads regarding staffing, advertisers, and a more approachable vibe. By Dan Johnson ...   More

Innovative Advertising Solutions 8 news media innovators with bold initiatives 15 April 2015

8 news media innovators with bold initiatives

Media companies that evolve their traditional print offerings have created value-added mobile apps, found innovative ways to report on local issues, and trained staff to meet demand in the digital space. By Suzanne Raitt ...   More

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