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Print ads make impact when published at right time, in right place Print Innovations | 2 September 2015

Print ads make impact when published at right time, in right place

Timeliness and relevance matter. According to media research, print advertisements placed next to appropriate content are 20% more likely to be seen. By Jessie Sampson ... More



Ideas Blog Todo Noticias engages audience with disruptive mobile experience 2 September 2015

Todo Noticias engages audience with disruptive mobile experience

The key focal points of TN’s new mobile strategy are live TV and radio streaming, native apps that can be customised by readers, mobile Web, and user-generated content. By Sebastián Espiño and Ezequiel Apesteguía ... More

Ideas Blog Globe and Mail introduces investor tools, grows digital subscription sales by 150% 1 September 2015

Globe and Mail introduces investor tools, grows digital subscription sales by 150%

The media company wanted to drive subscriptions with its Global Unlimited Investor Tools, add value with digital subscriber benefits, and increase investing content. It did all three. By Gabe Pulver ... More

Ideas Blog Smartphone apps increase Irish Examiner’s market share, mobile ad revenue 1 September 2015

Smartphone apps increase Irish Examiner’s market share, mobile ad revenue

Irish Examiner’s smartphone app strategy focuses on connected experiences for readers while offering advertisers the ability to better target their ads. The result? Increased revenue and brand perception. By Jeremy C. Fox ... More

Satisfying Audiences A tale of three Millennials 31 August 2015

A tale of three Millennials

The prevalence and usage of digital technology occurred so quickly that people defined as Millennials, although just a few years apart in age, have drastically different relationships with media content and tools. By Dan Johnson ...   More

Ideas Blog Pop-up Good Times Café brings in new subscriptions for Sunday Times 31 August 2015

Pop-up Good Times Café brings in new subscriptions for Sunday Times

This pop-up event at a well-attended exhibition show proved to be the “single most successful subscription driver ever initiated by the Sunday Times brand.” Here’s how it worked. By Samantha Pugh ...   More

Bottom-Line Marketing Why your media company should be your client’s Web partner 30 August 2015

Why your media company should be your client’s Web partner

To diversify their offerings, media companies should consider the strategic advantages of hosting and developing Web sites for advertising clients so they remain front and center in the digital discussion. By Bob Provost ...   More


Ideas Blog Axel Springer’s business magazine thrives on freedom of being a start-up 30 August 2015

Axel Springer’s business magazine thrives on freedom of being a start-up

Axel Springer took a risk when it started Bilanz in 2014. While not having a well-established reader base may seem like a challenge, the magazine has seen only positives from the opportunities starting from scratch allows. By Stephan Knieps ...   More

Big Data For News Publishers 3 rules, 15 mistakes, and other tips for successful direct marketing campaigns 27 August 2015

3 rules, 15 mistakes, and other tips for successful direct marketing campaigns

Those working on direct marketing campaigns should understand how best to utilise the postal service, monitor components being used to create mailings, and conduct spot checks for accuracy and quality. By Greg Bright ...   More

Ideas Blog Gannett Wisconsin connects regional businesses, prospective employees 27 August 2015

Gannett Wisconsin connects regional businesses, prospective employees

Gannett Wisconsin Media used the power of its 10 newspapers for “State of Opportunity,” an in-depth print series on workforce opportunities followed by 80% of readers surveyed. By Jim Fitzhenry and Melissa Olson ...   More

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