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The problem with re-targeted advertising: It never ends Mobile + Tablets Blog | 27 August 2014

The problem with re-targeted advertising: It never ends

Re-targeted advertising sounds good in theory, but media companies employing this strategy would be wise to fully understand how and why it can annoy and offend customers instead of acquiring them. By David Murphy ... More



Bottom-Line Marketing Blog News Tribune mines Big Data for reader acquisition, retention 27 August 2014

News Tribune mines Big Data for reader acquisition, retention

Big Data can be daunting, but The News Tribune has found strategic ways to utilise it to gain and sustain readers, and to understand more about the habits of its audience. By Phil Schroder ... More

Keynote Blog When it comes to the future, is your media company a pioneer, revolutionary, evolutionary, or in denial? 25 August 2014

When it comes to the future, is your media company a pioneer, revolutionary, evolutionary, or in denial?

Best practices and case studies are what our industry thrives on. But it is, finally, time to stop emulating and start innovating? Differing types of media companies — pioneers, revolutionaries, evolutionaries, and those in denial — all have their roles to play in the successes and failures of the industry. How is your company curating the basic components of media: content, markets, and technology? By Jim Chisholm ... More

Ideas Blog Austin American-Statesman holiday campaign drives engagement, helps local families 26 August 2014

Austin American-Statesman holiday campaign drives engagement, helps local families

In its 15th year, the Austin American-Statesman’s “Season of Caring” campaign partners with regional charities to raise money for 12 families in December. In 2013, the initiative raised more than US$644,000 in donations, engaging more than 2,500 readers and businesses. By Shannon Cockrell ... More

INMA European News Media Conference | Tallinn
Social Media Chinese Web blockades highlight alternative Internet, social media tools 26 August 2014

Chinese Web blockades highlight alternative Internet, social media tools

Though the Great Firewall prevents those in China from accessing sites like Twitter, Facebook, and even Google, there is a rich online culture that makes up an Internet presence most English-speakers don't even know about. By Alvin Lim ...   More

Satisfying Audiences Research shows readers lose trust with native advertising. Is the revenue worth it? 24 August 2014

Research shows readers lose trust with native advertising. Is the revenue worth it?

Using native advertising has been a successful strategy for some news media companies — BuzzFeed, The Atlantic, The New York Times, Huffington Post, and Mashable to name a few. But those thinking of incorporating it for financial reasons should also consider the intangible costs. By Elisabeth Clark ...   More

Ideas Blog Audience, advertisers embrace Die Welt’s Augmented Reality special edition 24 August 2014

Audience, advertisers embrace Die Welt’s Augmented Reality special edition

Axel Springer’s Die Welt was the first European daily newspaper available on the iPad and the first in Germany to introduce a paid content model. Now, with its “Die Welt der Zukunft” (“World of the Future”) Augmented Reality initiative, the title has audience and advertisers hooked on the technology. By Ulf Poschardt ...   More


The Earl Blog If digital talent in newsrooms equals younger hires (and it does), why aren’t media companies making them? 21 August 2014

If digital talent in newsrooms equals younger hires (and it does), why aren’t media companies making them?

With a shallow talent pool for digital-first editorial leadership and continued losses of potential young digital talent, media company management needs to alleviate the cultural bottlenecks in newsrooms and get real about becoming digital first. By Earl J. Wilkinson ...   More

Innovative Advertising Solutions Sacramento Bee uses metrics to prove print advertising success 20 August 2014

Sacramento Bee uses metrics to prove print advertising success

Measuring and testing the success of various advertising channels provided a local home improvement company with information on its most effective outreach strategies, further educating decisions related to advertising. By Darrell Kunken ...   More

Mobile + Tablets Sports: The mobile content pioneer 20 August 2014

Sports: The mobile content pioneer

Sports coverage may lead the way in mobile usage for real-time news and information. If statistics for athletic coverage demonstrate anything, it is that mobile access will likely be top-of-mind for other types of news coverage as well. By Dirk Barmscheidt ...   More

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