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Apple Pay could change the face of digital advertising Mobile + Tablets Blog | 18 September 2014

Apple Pay could change the face of digital advertising

The introduction of Apple Pay on devices released this month makes it easier than ever for consumers to make purchases. Advertisers can take advantage of this technology by streamlining the purchasing process with iBeacon promotions, app developments, and other similar digital opportunities. By Lorna White ... More



Bottom-Line Marketing Blog 4 single-copy opportunities for publishers 17 September 2014

4 single-copy opportunities for publishers

Instead of dismissing single-copy publications, publishers should consider the opportunities they offer as virtual marketing tools, free billboards, beacons for audience research, and digital editions. By Phil Schroder ... More

Sustainability Matters Blog B Corps: When publications care about more than the bottom line 17 September 2014

B Corps: When publications care about more than the bottom line

A look at The Reader Magazine and Toronto’s NOW Magazine, locally significant publications that also strive to be recognised for their economic, social, and environmental positions. By Andrée Gosselin O’Meara ... More

Culture Change Blog 3 reasons to regularly praise staff members during transformation 16 September 2014

3 reasons to regularly praise staff members during transformation

Praising employees builds confidence, helps clarify company goals, and serves as a reward. But many leaders could use some guidance in improving this aspect of their employee relationships, especially in these changing and challenging times. By Steve Buttry ... More

INMA European News Media Conference | Tallinn
Ideas Blog Grupo de Diarios América expands its programmatic advertising reach 16 September 2014

Grupo de Diarios América expands its programmatic advertising reach

Members of the Latin American conglomerate experiment while they await more sophisticated tools. The biggest lesson learned in its first year? Programmatic doesn’t have to equal low CPMs. By Mark Toner ...   More

Mobile + Tablets 10 industries smartphones are radically changing 15 September 2014

10 industries smartphones are radically changing

Media companies are not the only corporations being affected by the integration of smartphones into everyday life. From toy retailers to taxi companies, many industries are having to rethink their business models to keep up with digital technology. By Stefan Savva ...   More

Ideas Blog Times Group reaches lucrative market with wedding magazine 15 September 2014

Times Group reaches lucrative market with wedding magazine

In India, weddings are the largest planned expense after education. Times Group’s Wedding Times reaches a mass audience by offering the free magazine with The Times of India print edition. Advertisers were slow to buy in at first, but now see the value in the publication. By Puneet Sharma ...   More


Satisfying Audiences Do advertisers understand print’s faithful audience? 14 September 2014

Do advertisers understand print’s faithful audience?

Statistics show that people still read printed newspapers, but it’s not enough to simply please readers. Advertisers must be convinced newspapers play an important role in consumer psychology by moulding attitudes and influencing purchase behaviour. By Anne Crassweller ...   More

Ideas Blog Radio spots promote Cape Argus coverage of Olympian’s murder trial 14 September 2014

Radio spots promote Cape Argus coverage of Olympian’s murder trial

The Oscar Pistorius murder trial — which came to an end last week with the judge’s verdict — was a lengthy process for the people of South Africa. Locals could not get enough information, which is why Cape Argus began promoting its twice daily coverage on the radio. By Devin Kennedy ...   More

INMA News New INMA report focuses on programmatic advertising opportunities 10 September 2014

New INMA report focuses on programmatic advertising opportunities

INMA releases “Programmatic Advertising Opportunities for News Publishers,” a strategic report exploring the history, definitions, and possibilities for the fast-moving sale of digital advertising. By Dawn McMullan ...   More

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