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How does Mashable compete with New York Times? Big Data Conference Blog | 26 March 2015

How does Mashable compete with New York Times? Big Data

Mashable leverages the data gleaned from its audience usage to identify trends in content consumption, which impacts its internal processes. By Caroline Lees ... More



Conference Blog Google data editor to news media companies: understand, plan, engage 26 March 2015

Google data editor to news media companies: understand, plan, engage

Google Data Editor Simon Rogers encourages news media companies to look at hashtags for trending stories they might be able to tell with Big Data, decide what makes sense to share, then find an engaging way to do it. By Brandon Tensley ... More

Conference Blog New York Times’ analytics team is key to pay model’s success 26 March 2015

New York Times’ analytics team is key to pay model’s success

The New York Times’ analytics team has been redesigned to meet the evolving needs of consumers and the news media company in its post-paywall era. By Brandon Tensley ... More

Conference Blog Big Data specialists answer: What keeps you up at night? 26 March 2015

Big Data specialists answer: What keeps you up at night?

Media executives at Google, Mashable, and The New York Times discuss compelling storytelling, using data the best way possible, and the tools and tricks of the Big Data trade. By Caroline Lees ... More

INMA 2015 World Congress
Conference State of big data for media companies: bridging legacy, digital cultures 26 March 2015

State of big data for media companies: bridging legacy, digital cultures

What is the status of Big Data at media companies? What are the key trends and opportunities, according to media executives? By Caroline Lees ...   More

Conference dunnhumby’s Big Data success starts with getting good data 26 March 2015

dunnhumby’s Big Data success starts with getting good data

Do you know your customer’s online shopping habits? What kind of reviews she writes about products or services? Has someone asked him if he’s happy with your company’s service? You should. By Brandon Tensley ...   More

Bottom-Line Marketing Fail quickly, cheaply, successfully 25 March 2015

Fail quickly, cheaply, successfully

To stay ahead of the curve, companies need to be willing to fail at new and innovative products. Luckily, there are several ways to do this without spending too much money. By Phil Schroder ...   More


Innovative Advertising Solutions Video viewability is key to engagement, revenue opportunities 24 March 2015

Video viewability is key to engagement, revenue opportunities

Digital video advertising spending increased 39% during 2014 and is expected to continue growing — especially in the area of sports. As it does, advertisers need to be aware of viewability issues and premium content rights. By Greg Bobolo ...   More

Ideas Blog 3 key elements to Mediahuis’ profitable e-commerce strategy 24 March 2015

3 key elements to Mediahuis’ profitable e-commerce strategy

Mediahuis sells only non-content related items on its individual, brand-related, e-commerce sites. With a 30% profit margin, the media company’s Internet storefronts tie directly to its news brands. By Shelley Seale ...   More

The Earl Blog Think all news media companies have the same value proposition? Think again 23 March 2015

Think all news media companies have the same value proposition? Think again

Media companies are less homogenous than ever in terms of why they exist and what constitutes value. Respect the differences and be wary of one-size-fits-all analyses on news media’s future. By Earl J. Wilkinson ...   More

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