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McClatchy launches customer data center, provides advertisers with audience information Innovative Advertising Solutions Blog | 20 November 2014

McClatchy launches customer data center, provides advertisers with audience information

By combining a PRIZM life-stage segmentation of a business’ customers and a customer analysis profile, McClatchy is able to help advertisers make sound buying strategy decisions. By Darrell Kunken ... More



Ideas Blog Dallas Morning News sports app offers differentiation within market 19 November 2014

Dallas Morning News sports app offers differentiation within market

With almost 100,000 downloads, SportsDay TALK has found a path to success in what might be considered a tricky market. The secret? Create something not already out there, like a pause option for live radio. By Mark Francescutti ... More

Innovative Advertising Solutions Blog Beyond the expected: 6 unique advertising ideas 18 November 2014

Beyond the expected: 6 unique advertising ideas

To target customers, news media companies are using creative advertising solutions such as sponsored content, Augmented Reality, and new strategies in digital spaces. By Suzanne Raitt ... More

Satisfying Audiences Blog Behind the scenes of Toronto Star’s C$10 million niche print business 17 November 2014

Behind the scenes of Toronto Star’s C$10 million niche print business

The Toronto Star successfully launched a C$10 million niche print business by investing in research, using reader panels and focus groups to test concepts, making the sign-up process simple, and offering a weekly price with an auto-pay system. By Sandy MacLeod ... More

INMA Knows | Online Video
Media Leaders The argument against integration in newsrooms 17 November 2014

The argument against integration in newsrooms

Media companies should consider establishing one small team to target one product and one brand, ensuring priorities are appropriately aligned across the business. Russmedia, Deseret Digital, and The Guardian are a few examples of companies doing just that. By Dawn McMullan ...   More

Ideas Blog Schibsted shares 4 key lessons from its private programmatic marketplace 16 November 2014

Schibsted shares 4 key lessons from its private programmatic marketplace

Well into the second year of its programmatic strategy, Schibsted finds lack of technology remains a challenge, ownership of data is critical, automatic markets must be built collaboratively, and critical mass matters. By Mark Toner ...   More

Social Media Social selling: truth or myth? 16 November 2014

Social selling: truth or myth?

Successful social media marketing includes more than just accumulating friends and followers and pushing products to potential customers. The ultimate goal is to drive traffic to your site and make the final sale. By Nadine Kamlow ...   More


Ideas Blog Danish Publisher Network leverages audience data for programmatic revenue 13 November 2014

Danish Publisher Network leverages audience data for programmatic revenue

This alliance of publishers offers online inventory and audience data to agency trading desks through real-time bidding. Here are 11 lessons learned as the network nears its second anniversary. By Mark Toner ...   More

Bottom-Line Marketing Attention legacy media: It’s not about us anymore 12 November 2014

Attention legacy media: It’s not about us anymore

Time and time again, the concept of a customer-centric company culture is presented, and yet legacy media companies continue to lag behind, hoping to encourage revenue growth with short-term sales models and metrics instead. By Bob Provost ...   More

Mobile + Tablets Media opportunities increase as technology makes us even more connected 11 November 2014

Media opportunities increase as technology makes us even more connected

Though media companies have started to focus on mobile technology, innovations in wearable technology, smart cars and homes, and virtual reality offer additional opportunities to reach potential audience members. By Lorna White ...   More

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