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Is your news media company supporting a profitable sales team? Innovative Advertising Solutions Blog | 8 February 2016

Is your news media company supporting a profitable sales team?

As advertising products become more targeted and tracking becomes more complicated and time-consuming, media organisations need to make the sales job as easy as possible. By Wayne Morgan ... More



Ideas Blog Advertiser-supported tablet-only magazines keep growing at Tablet Media 8 February 2016

Advertiser-supported tablet-only magazines keep growing at Tablet Media

Tablet Media decided tablets were the future. The news media company has four magazines, none of which are produced as a print product. All magazines are free, supported fully by advertisers. By L. Carol Christopher ... More

Digital Strategies Blog Seven West Media lands digital advertising contract using virtual reality pitch 7 February 2016

Seven West Media lands digital advertising contract using virtual reality pitch

Seven West Media used Mark Zuckerberg’s Oculus Rift to create virtual reality experiences of viewing and touring new community developments, which sealed the deal on a bid to gain the local government’s digital advertising campaign. By Michael Beach ... More

Satisfying Audiences Blog 4 best practices for choosing metrics tools, dashboards 7 February 2016

4 best practices for choosing metrics tools, dashboards

In choosing the right project management or tracking dashboard, media companies should involve appropriate parties in the decision-making process, decide on team needs, and track notes about vendors. By Nicki Purcell ... More

INMA World Congress 2016 | London
Satisfying Audiences If your media company isn’t tracking data, it isn’t optimising data 4 February 2016

If your media company isn’t tracking data, it isn’t optimising data

News media companies that acquire data are not making full use of it if they don’t track and make appropriate changes to optimise it. By Jim Fleigner ...   More

Conference Why MittMedia thinks its robot journalists may be saving jobs 4 February 2016

Why MittMedia thinks its robot journalists may be saving jobs

Two robots are making things easier for the humans at MittMedia, while also keeping them motivated and on track with real-time data about mobile content performance. By Dawn McMullan ...   More

Bottom-Line Marketing 4 reasons Web hosting offers sustainable revenue growth for media companies 3 February 2016

4 reasons Web hosting offers sustainable revenue growth for media companies

Media organisations willing to take on Web hosting can secure additional revenue because it locks in clients, requires fresh content (that those organisations can help provide), and is only the first step in a myriad of Web services. By Bob Provost ...   More


Mobile Strategies Algorithms, automated content optimisation are key to publisher competitiveness 3 February 2016

Algorithms, automated content optimisation are key to publisher competitiveness

Investing in personalisation and optimisation tools ensures that media companies are able to deliver the right content at the right time to the right person based on measured data. By Chuck Blevins ...   More

Big Data For News Publishers Database design: What to get, what to keep, what to shed 2 February 2016

Database design: What to get, what to keep, what to shed

Though it is tempting to keep all data when dealing with database design, it is important to consider relevancy when creating filter tools. News media companies need to start with the customer, then backtrack about what data will be useful. By Greg Bright ...   More

Ideas Blog Expressen’s new product lab innovates its way to younger audiences 2 February 2016

Expressen’s new product lab innovates its way to younger audiences

From a social media desk to a new product lab that gave birth to a Web site targeting young readers, Expressen has found that being social and flexible works to its advantage with this target market. In nine months time, the media company doubled its mobile traffic. By L. Carol Christopher ...   More

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