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Gannett increases audience time spent with print by extending USA Today brand locally Ideas Blog | 29 September 2014

Gannett increases audience time spent with print by extending USA Today brand locally

“Butterfly” project debuted in 34 Gannett markets after asking readers what they want, testing that product, piloting the project in four markets, and promoting the additional content. The end result? An audience that spends more time with the expanded print edition, increased ad recall, and happy subscribers. By Maribel Perez Wadsworth ... More



Big Data For News Publishers Complacency won’t build revenue, but these 5 audience actions will 29 September 2014

Complacency won’t build revenue, but these 5 audience actions will

Publishers need to actively seek out audiences without losing customer data — and potentially the customers themselves — to traditional digital middlemen like Google. Styria Media Group is doing just that with an audience-driven “daily deal” e-commerce site. By John M. Lervik ... More

Ideas Blog South China Morning Post uses anniversary to celebrate Hong Kong 28 September 2014

South China Morning Post uses anniversary to celebrate Hong Kong

As planning for SCMP’s 110th anniversary was underway, staff realised the mood in Hong Kong wasn’t celebratory. The media company’s “Celebrating Hong Kong” campaign decided to expand the celebration to include the entire country. By Wayne Knowles ... More

Innovative Advertising Solutions Blog Looking toward 2015: Stop being craptastic 28 September 2014

Looking toward 2015: Stop being craptastic

As publishing companies begin to think about advertising in the new year, they’ll need to think about new platforms and products, service strategies, and cost certainties. By Adam Burnham ... More

INMA European News Media Conference | Tallinn
Ideas Blog Danish Publisher Network increases revenue with digital recruitment product 25 September 2014

Danish Publisher Network increases revenue with digital recruitment product

Working with its recruitment partner Jobzonen, DPN created “Track and Trace” to help advertisers find high-level employee candidates. The product takes recruitment classifieds to the next step with a strategic blend of technology and partnerships. By Martin Jensen ...   More

Ideas Blog TMG shifts to advertiser-centered programmatic approach, doubles revenue 24 September 2014

TMG shifts to advertiser-centered programmatic approach, doubles revenue

TMG's Publisher Market is an automated-trading initiative, leading a broader transition from a channel approach to an advertiser approach. Revenue has doubled since 2009 while costs continue to decrease. By Mark Toner ...   More

Ideas Blog Dallas Morning News, ad agency partner on content marketing business 24 September 2014

Dallas Morning News, ad agency partner on content marketing business

With Speakeasy, The Dallas Morning News entered into new territory. Once the media company and its joint venture strategic content marketing agency agreed independence was best, Speakeasy learned a lot about marketing for today’s client. By Dawn McMullan ...   More


Ideas Blog Helsingin Sanomat uses tablet data to give advertisers print success measurements 23 September 2014

Helsingin Sanomat uses tablet data to give advertisers print success measurements

Media company successfully turns advertiser focus to ad reach and performance rather than the choice between print or digital. Helsingin Sanomat already had the data from advertisers like Ikea. It just needed to transform it from tablet to print research. By Veera Siivonen ...   More

Satisfying Audiences Circulation loss vs. cash flow gain: Let’s make a deal 23 September 2014

Circulation loss vs. cash flow gain: Let’s make a deal

Many media executives feel there is no solid analytical data to help determine the costs and benefits of adding and eliminating new products and services. But one large publishing company found a way to measure a variety of relevant data to confidently change its business strategy. By Jim Fleigner ...   More

Keynote Fairfax Media takes transformation to its employee workspace 22 September 2014

Fairfax Media takes transformation to its employee workspace

Fairfax employees viewed the company’s “Real Time Working Project” with suspicion in its early days. While new to the media industry, RTW is more common within the financial and professional services industries. Two years later, the media company has learned some great lessons and is expanding its RTW efforts. By Gina Creegan ...   More

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