INMA Webinar: What Facebook News Feed Changes Mean for Publishers
Facebook last week announced an overhaul of its News Feed, the largest single source of news and entertainment on the planet reaching over two billion people. Facebook said it would prioritise the content shared by users' friends and family, while de-emphasising content published directly by publishers and brands.
While investors, politicians, and journalists discuss what the change means to Facebook's business, its responsibilities towards free speech, and the health of public debate, INMA would like to analyse the implications to the news business and digital strategy of news publishers:
- What is next?
- What opportunities are still there on Facebook, and what are the alternatives?
- How does the strategy and tactics of marketing of news need to change?
In this just-in-time INMA webinar, hear from Grzegorz Piechota, an INMA Board member who has spent the past three years at Harvard and Oxford studying technology-enabled disruption patterns across industries — notably news media, notably social platforms like Facebook. Greg is uniquely positioned to provide instant analysis for publishers, which he will do in this INMA webinar (see his INMA report from 2016, “The Facebook-Media Relationship Status: It's Complicated.”
- Date: Tuesday, January 16
- Time: 10:00 a.m.-11:00 a.m. New York time
- Cost: Free for you as an INMA member
- How: Send an e-mail to Krista Avedikian at email@example.com
This webinar is only available to INMA members.
Presentation by Grzegorz Piechota, Researcher, University of Oxford and Harvard Business School
16 January 2018
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Oxford, United Kingdom